No matter how awesome your content is, your blog won’t go far without traffic. You can craft well-written, witty, and informative articles but without a solid readership, your insights are as good as hidden away in your head never to see the light of day.
The good news is there’s a whole slew of traffic sources from which you can find readers for your blog.
The biggest sources of traffic for blogs these days are social networks and search engines. This is why many bloggers swear by SEO and social media promotion.
However, there’s a third well-spring you can use to increase the readership of your blog and that is content discovery and curation platforms like Mix.com.
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Getting to Know Mix
Mix is a social content curation site that allows its users to collect content about their specific interests.
Once articles, videos, infographics, and other pieces of content are added to your collections, Mix shares it with your friends as well as to other like-minded users.
It is a revamped and improved version of StumbleUpon, the content discovery giant that was popular in the mid-2010s but officially closed down in 2018.
Expa, the company behind both platforms wanted to incorporate all the lessons they learned to “take content discovery to the next level.”
According to Expa CEO Garret Camp, “Mix’s mission is to connect the curious with the creative, delivering personalized recommendations one click at a time. Mix will provide a modern and elegant way to discover the best content like by friends and experts, from across the web to your mobile device.”
To do this, they’ve combined social and semantic personalization to create a unique and streamlined experience.
Instead of relying on a timeline-based feed, Mix recommends content through a sequence of recommended pages that matches your interests and are endorsed by people you trust.
Unlike its predecessor, Mix also has a mobile app and browser extensions that support the main site which makes it easier to integrate into its users’ activities online.
Setting Up Your Mix Account
Getting started on Mix is simple. If you have a StumbleUpon account, you can easily use your login details to create an account on Mix.
You can also use your Facebook, Twitter, or Google account to sign in.
You’ll then be asked to pick a few things you’re into like recipes, pop culture, travel, animals, history, technology, saving money, and a whole lot of other interests.
After that, it’s all a matter of hitting the “+” button so you can start sharing content you like.
You can also manually input URLs into your collection or install the Mix browser extension for easier sharing.
How to Use Mix for Blogging
Mix is an excellent traffic generator for any blog. The good news is if you used to have a StumbleUpon account and people have already shared your content in the past, that’s already migrated into Mix so your content will appear in people’s feeds.
Here are a few other things you need to remember when using Mix to drive traffic to your blog:
- Slowly Add Your Content
While it can be tempting to just keep adding and sharing links to your blog, it’s best to add a variety of content from other sources into your collection.
- Optimize Mix Names and Descriptions
Don’t just use pre-made descriptions and titles for your mixes. It’s best to create catchy names with relevant keywords to your collections. This makes them much more engaging for people in your social circle.
- Use the Mix Toolbar and App
Mix can be fully integrated into your daily online activities and by using the toolbar and the app, you can share interesting content faster no matter what device you are using.
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- Add Content from Different Sources
Quality and variety go a long way when it comes to using Mix. Apart from sharing your posts, add posts from your community of bloggers as well as from big publishers and websites to make your collections even more interesting.
- Build a Community on Mix
As with any social platform, Mix is an excellent way to build a community around your brand and your field of interest. Follow friends and other people who share content that you like.
While Mix is a newcomer in the social networking and content curation arena, it still offers big benefits in terms of spreading brand awareness and increasing traffic to a website.
It builds on the success of its predecessor, StumbleUpon, and has adapted to the current behaviors of users on the internet.
Are you ready to get started with Mix? Sign up now!
What are your favorite social sites to share your work on? Leave a comment below.
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