How to Create Viral Pins That Actually Drive Traffic to Your Blog

Pinterest isn’t just another social media platform—it’s a powerful search engine that can bring consistent, long-term traffic to your blog.

But if your pins aren’t getting clicks or saves, it’s likely because you’re using outdated strategies.

How to Create Viral Pins

In 2025, Pinterest rewards quality over quantity, meaning mass pinning and repinning aren’t enough anymore.

To grow your traffic, you need fresh, high-quality pins, SEO-friendly descriptions, and a smart strategy that follows Pinterest’s latest algorithm.

Here’s how to create pins that go viral and actually drive traffic—without wasting time on things that don’t work anymore.

Step 1: Understanding Pinterest’s Algorithm in 2025

Pinterest has changed a lot in recent years, and if you’re still using old-school tactics, your pins won’t reach the right audience.

Let’s check out what’s different:

✅ Fresh pins get priority
Pinterest loves original content. Instead of reposting the same pin, create new variations with different images, headlines, and styles.

✅ SEO matters more than ever
Pinterest is a search engine, <— read that again – many people don’t get that straight in their head – it’s not Social Media, it’s a search engine, so optimizing pin titles and descriptions with keywords is critical.

✅ Idea Pins & short videos perform best
Pinterest is pushing engagement-based content like Idea Pins and videos. Even though Idea Pins don’t have direct links, they increase overall visibility, boosting all of your pins.

✅ Consistency beats bulk pinning
Instead of pinning 20+ times a day, focus on 5-10 high-quality pins spread throughout the day.

If your Pinterest traffic has dropped, chances are you need to update your strategy to match the new rules.

Step 2: Creating Scroll-Stopping Pins That Get Clicks

Your pin design is the first thing people notice. If it doesn’t stand out, it won’t get clicked—no matter how great your blog post is. I mean, you KNOW this, if you’ve ever been on Pinterest – you KNOW you click or stop the scroll on what stands out.

🔹 Use high-contrast colors
Bold, bright colors perform better than neutral or pastel tones. Colors like red, orange, and yellow grab attention.

🔹 Make text easy to read
Most users scroll on mobile, so your text needs to be big, bold, and readable at a glance. Avoid script fonts and use clear, high-contrast typography.

🔹 Use the right pin size
The ideal Pinterest pin size is 1000x1500px (2:3 ratio). Stay away from making horizontal or square images, they get less visibility.

🔹 Keep it simple
Too much text or busy images make your pin hard to read. Keep your design clean and focused.

A strong pin stops the scroll and makes users want to click through to your blog.

Step 3: Writing a Pin Title & Description That Get More Views

Pinterest is not just about visuals—your pin title and description determine how easily people find your content in search. <— remember it’s a search engine…

📝 Write click-worthy pin titles
A great title sparks curiosity and makes users want to learn more.

Try using:

✔ Open loops – “The Pinterest Mistake That’s Killing Your Blog Traffic…”
✔ Power words – “Effortless Pinterest Growth Hacks You Need to Try”
✔ Curiosity triggers – “You Won’t Believe What Happened When I Tried This…”

📌 Optimize descriptions for Pinterest SEO
Pinterest reads your pin description to rank it in search results.

Here’s how to make it count:

✔ Include natural keywords – “Want to grow your blog? These Pinterest SEO tips will help boost your traffic fast.”
✔ Add a strong CTA – “Click to see the full Pinterest strategy!”
✔ Use 2-5 relevant hashtags – Pinterest recommends a few well-placed hashtags for better reach.

Your pin needs a great design AND an optimized description to get seen.

Step 4: Why Idea Pins & Video Pins Get More Engagement

Pinterest isn’t just about static images anymore. If you want maximum reach, you need to leverage Pinterest’s latest features:

🎥 Short-Form Video Pins

• Video pins (5-15 seconds) get more engagement than static pins.
• Simple text animations or quick tutorials boost visibility.
• Add captions so people can understand your message without sound.

📌 Idea Pins (Formerly Story Pins)

• Idea Pins get priority in Pinterest’s algorithm and show up more often in feeds.
• While they don’t have direct links, they increase engagement, helping your other pins perform better.

Using these newer formats can dramatically increase your Pinterest reach.

Step 5: Pin Smarter, Not Harder

To get consistent traffic from Pinterest, you need to pin strategically rather than just posting as much as possible.

✅ Pin at the right times

• Evenings & weekends are the best times for engagement.
• Use a scheduler like Tailwind to automate pinning at peak hours.

✅ Pin to the right boards

• Personal boards now perform better than group boards.
• Optimize your board titles and descriptions with relevant keywords.

✅ Re-pin wisely

• Space out your re-pins instead of posting them all at once.
• Focus on pinning fresh images rather than recycling old ones.

Pinterest rewards smart, consistent pinning—not spammy tactics.

Final Thoughts

Pinterest is still one of the best platforms (I’d even argue – the best at this moment – because you CAN add links where on most social media you can’t) for driving consistent, long-term traffic—but only if you’re using the right strategies.

Here’s a quick action plan to get better results:

✔ Create scroll-stopping pin designs with high-contrast colors and bold text
✔ Write optimized pin descriptions using keywords and a strong CTA
✔ Leverage video pins & Idea Pins to boost engagement
✔ Pin consistently instead of mass-pinning
✔ Test and track results to refine your strategy

🚀 Start using these Pinterest strategies today, and watch your blog traffic grow!