The Best Tips To Make Your Content More Engaging
Think about stories you love. The ones that you read over and over again. The stories that you share with your family and friends.
There is a reason why these stories engage you and stand out from the rest. They might include characters that you admire or tell stories that you haven’t read before.
Engaging your audience is the key to everything you want in a blog post – the reader stays on the page longer, the reader looks for more interesting and engaging content from you, the reader returns to read more, the reader signs up for your email and/or social channels so they know when you’ve posted again. All of these things are what you want and you get that by providing the reader what they want – engaging content..
You probably spend a lot of time writing your posts, but, after you hit “publish,” nobody reads them. No comments. No tweets. No shares.
But, did you know that the solution is a lot easier than you think? Start writing less and style your text so it can be easier to attract and hold your reader’s attention.
If you want to engage your readers, here are some simple ways to get more people to read your content.
Make The Content Snappy
To write engaging content, you need to forget about some of the things you learned during English Comp 101.
Rather than reading articles in detail, people are only scanning and skimming web pages. think about how you read an article – you probably skip a bit and look for the content you’re interested in, not all the fluff.
If you want to cover a more complex topic, you need to consider breaking it into a series of posts. This is a great way to keep people coming back for more. It’s also easier for your readers to digest, since you’re giving it in portion-controlled sizes.
Use the inverted pyramid style when structuring your paragraphs. Start with your conclusion first and follow it up with your supporting sentences. This can help the readers who scan move from point to points and let them decide whether they want to take a deeper dive into your content.
Use The Line Break
There is an easy way to make your content more readable (especially on mobile, where most people read anyway): By using the “Enter” key. Complex content can be made more reader-friendly by just using white space.
Feature one idea per paragraph. Keep the paragraphs short: Use three to four sentences at the most.
Create Compelling Subheads
A strong headline is important to get your readers to click through to check out the content. A solid subheading keeps the readers more engaged and keeps them moving through the rest of your content.
Write your subheadings first. Review them to make sure people will continue to read once they have scrolled through scanning your subheadings. Is it a compelling story? Are they going to get the gist of the information?
Create Bulleted Lists
- Bulleted lists create fascinations that your readers can’t resist .
- They easily catch your reader’s attention.
- They are an easier scannable way if you want to present multiple points.
- Since they look different from the rest of your text, they are providing a visual break for the readers.
Try Deep Captions
Try pairing an image with a deep caption. Image captions are consistently some of the most-read copy on a page.
Deep captions are two to three sentences long. This is long enough to intrigue the readers to read the whole article.
Utilize The Power Of Numbers
- Numbers are an effective way to capture your readers’ attention and keep them motivated to continue.
- You can make a post more compelling by numbering your main points.
Strategically Highlight Content
Bolding important concepts can add emphasis to your content. The readers will be able to scan through the content and pick out the most important information even at a single glance.
But do not highlight everything. Instead, emphasize only the key points so the scanners can quickly pick these up.
Add Helpful And Relevant Links
Using internal links back to your cornerstone content will keep people on your website.
External links show that you have searched the topic and that you want to highlight other experts.
These links help expand your reader’s understanding. They add value to the content.
Check the formatting you use to turn the scanners into readers. Using subheads, bulleted lists, links, and other formats to highlight the key elements of your post can keep the audience more engaged.