6 Tips To Improve Your Website Conversion Rates
Running an e-commerce website has a lot of benefits. You can earn additional money while providing people with what they want and what they need.
If you want to gauge the success of your website, there are a lot of things to consider. From the number of new user traffic to return user traffic, there are different ways to get a clear picture of your website’s health.
But, when it comes to analyzing the success of your website, the greatest measurement is your conversion rate. Even if you’re producing a lot of great content for your audience or different products that they can’t find on other sites, if you don’t have a solid conversion rate, your website may not be as successful as you;d like.
Do you know how you can improve your conversion rate?
If you don’t have any idea, don’t worry, we’ve got you covered. Let’s break down the different ways you can improve your website’s conversion rate.
I often get emails with the following questions:
What is a good conversion rate?
How can I increase my conversion rate online?
How can I increase my conversion rate in retail?
How do you increase lead conversion rate?
Let’s tackle what a good conversion rate is first:
According to Wordstream:
Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
Speed Up Your Website
A lot of people expect that your website will load quickly. In fact, based on studies, a user usually abandons a site that takes more than three seconds to load. Plus, 79% of people who experience site performance issues will not return to your page.
If your site is slow or there’s an excessive downtime, check with your hosting provider immediately. If the issue is not with your provider, try compressing your images and make them smaller in size so they load faster.
Make Your Images Look More Creative
Just because your images are smaller in size doesn’t mean that you need to compromise your image quality. Provide high-resolution photos, multiple product angles, and more.
If your site is all about lifestyle, makeup, clothes or accessories, make sure to show yourself wearing or using the products so your audience will know how the products will look on them. If your main focus is food, restaurants, or hotels, provide as much information about the amenities and choices as possible.
Use Updated Product Descriptions
Provide your customers with as much detail on your products as possible. The more info you give them, the more they feel you’re being open with them, the more they trust you and your product, all of that adds up to conversions.
Since online shopping doesn’t allow the shopper to know how the product feels, tastes, or even smells (in some cases), it is important to use as detailed a product description as possible.
If a shopper is looking for a new pair of shoes, they want to know the colors available, the sizes, does it run small or is it true to size, and how it feels when worn. Your description should provide them with all the details and why they should purchase. Think of everything you’d want to know before you make a final decision on a purchase, then make sure you have provided all of that to your customer.
Make the copy personal to your brand and try to answer every question they might ask. Not only does it provide in-depth information, but it should also be formatted in such a way that it is easy to scan and read.
Enhance The Call-To-Action Buttons
Ensure that your call to action buttons stand out, use colors that can easily catch your audience’s attention.
The size, color, shape, and position of the CTA buttons contribute to the efficacy of the conversion rates. A button that is inciting a buying action should be larger than the button that provides information to your audience.
Check it Out: 8 Ways To Make Your Content More Engaging
If you notice that your cart abandonment rate is high, one of the possible reasons is the shipping costs.
Thanks to the free shipping options given by Amazon, a lot of customers are not interested in paying additional shipping. PLUS, everyone is looking for a great deal.
In fact, offering discount codes make it more likely to make a sale than selling an item at a cheap price. For a lot of shoppers, a good deal is hard to pass up.
Offer a 25% discount or a Buy One, Get One option. Some e-commerce website owners are also offering discounted shipping or free items.
Show Off Your Trust Badges
It is true: The more badges that shoppers see, the more likely they will trust your site.
There are a lot of factors as to why you will see high bounce and cart abandonment rates and one of the most prominent ones is lack of trust.
Displaying all your trust badges on your website is a great way to tell your customer that your site is legitimate, trustworthy, safe for them.
You don’t need to go crazy and add every site badge that you can find, but, show your audience that your site employs SSL security. You can also add business accreditation badges such as Better Business Bureau, Paypal, TRUSTe, and VeriSign to gain your customer’s trust.
Optimizing your site is important when it comes to e-commerce. These changes will improve your conversion rate and the success of your website.
Do you have other best practices that are effective in improving your conversion rate?