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Once you hit publish on a blog post, the real work begins. Making sure it performs is key.
But tracking which posts are getting traffic, generating clicks, or converting readers doesn’t have to be complicated.
📈 Tracking Blog Post Performance in Google Sheets
With a simple Google Sheet, you can get a clear picture of what’s working (and what’s not) so you can make better decisions going forward.
This isn’t about becoming a data nerd. It’s about saving time, boosting your results, and focusing your energy where it matters.
🗂️ Why Track Blog Post Performance?
When you track how your posts perform over time, you can:
- See which topics or formats attract more readers
- Find out where your traffic is coming from
- Spot opportunities to update or re-promote old content
- Focus on what actually works
Instead of guessing, you’re working from real results. That’s a big win for growth.
If you haven’t yet set up a blog tracking spreadsheet, our post on How to Make a Blog Post Spreadsheet walks you through the basics. It’s the perfect first step before adding performance tracking on top.
Also worth checking out:
📌 How to Plan a Month of Blog Posts in Under an Hour
📌 Templates That Make Blog Content Planning Easy
📌 Organize Your Blog Post Ideas with This Simple Spreadsheet Hack
📊 What to Track in Google Sheets
You don’t need to overcomplicate it. Just create a spreadsheet with columns like:
- Post Title
- Publish Date
- Pageviews
- Traffic Source (Google, Pinterest, Email, etc.)
- Clicks on affiliate links
- Lead magnet signups
- Notes for updates or optimization
If you’re using tools like Google Analytics or Jetpack, export stats weekly or monthly and enter them into your tracker.
🎯 Want a printable to keep handy when you sit down to update your spreadsheet? The Blog Post Checklist is it.
🔄 How Often Should You Update?
Most bloggers find that a once-a-month check-in works well. It keeps you up to date without feeling like a chore. Set a recurring reminder, pull up your spreadsheet, and input the numbers.
Over time, you’ll start to spot patterns. Maybe Tuesday posts get more clicks or a certain category performs better than the rest.
📝 Looking to manage more than just performance? The Ultimate Blog Starter Kit can help.
🛠️ Tools to Make Tracking Easier
A dual-monitor stand can be a big help when you’re copying stats from your analytics dashboard into your sheet. Or try a USB numeric keypad if your laptop doesn’t have one. It’ll make data entry much faster.
💡 Tip: Keep your tracker bookmarked so it’s easy to open each time you check your stats.
🚀 Keep It Simple, Keep It Consistent
You don’t need a fancy dashboard or paid software. Just a spreadsheet, a system, and the habit of checking in regularly. Over time, that simple sheet becomes your secret weapon for smarter blogging.
