Blog Post Introductions That Make People Keep Reading

You’ve nailed your headline. Your first sentence pulls readers in. But then what? If your introduction doesn’t hold their attention, you’ll lose them before they ever reach the good stuff.

Your intro is your bridge between curiosity and content. Let’s talk about how to write blog introductions that make people want to stay, scroll, and soak up everything you’ve got to share.

✏️ Blog Post Introductions That Make People Keep Reading

If you’re working on improving your writing flow, don’t miss our guide on 5 Blog Writing Tips For More Meaningful And Powerful Content.

Also check out How to Hook Readers with Your First Sentence. It’s a great lead-in to today’s intro strategies.

✅ Speak to a Real Problem

Your reader clicked for a reason. The best introductions immediately show that you understand what they’re dealing with.

Example:
Struggling to keep readers on your blog? You’re not alone. Most visitors scan unless you give them a reason not to.

🎯 Let your intro say, “I get it. I’ve been there. Here’s how we’ll fix it.”

To stay focused on what your audience needs, the Blog Launch Cheat Sheet is a helpful resource for shaping your message and setting goals.

✅ Use One Strong Emotion

You don’t need drama. You need connection. Start with a single emotion your reader might be feeling: overwhelmed, stuck, excited, frustrated.

Example:
Feeling like no one reads past your first paragraph? Let’s change that.

💡 Keep it simple and relatable. The more real it feels, the more your reader will trust you.

✅ Give a Glimpse of What’s Coming

Let them know what they’ll learn without spelling it out like a textbook. Hint at the value instead of outlining it step by step.

Example:
We’re going to cover a few quick ways to make your introductions more inviting, whether you’re writing a tutorial or sharing a personal story.

🔍 This keeps your reader interested and ready for what’s next.

The Blog Launch Planner is a great way to map out content ideas and structure your posts for a smooth writing flow.

✅ Keep it Short and Friendly

A long, rambling intro can turn people off before they even get to the main point. Aim for three to five sentences that sound like a real conversation.

Tip: Write your intro after the body of your post. That way, it reflects the tone and value of the content you just created.

☕ Think about how you’d explain the post to a friend in one minute.

✅ End Your Intro with a Reason to Keep Reading

Close your intro with something that builds momentum. It could be a question, a bold statement, or a promise.

Example:
Let’s look at how to write introductions that actually make people want to keep scrolling.

✍️ You don’t need to overthink it. Just give your reader a reason to stay with you a little longer.

Writing great introductions isn’t about clever phrases. It’s about connection and clarity. When you show your reader you understand them and have something valuable to share, they’ll want to read every word.