Flipboard was originally made to make content consumption a little more streamlined and personalized but there’s more to it than just content curation. If you’re a blogger, you’ll find that it can be a great addition to any content strategy.
Today, we’ll be going through the mechanics of this app and how you can use it to bolster traffic to your blog and more. Let’s get started!
Flipboard is a content curation platform that was launched in 2010. While it was originally released exclusively on the iPad. Versions for the iPod Touch, iPhone, Android, Windows Phone, and desktop followed suit. By 2016, over 28 million magazines have been published on the platform. Currently, the app has 20 million active users monthly and it’s continuously growing.
The app functions as a news and social network aggregator and it allow its users to become the editor of their personalized magazines using RSS and social feeds and links. It makes it easy for users to view and share specially-curated content on mobile devices with a simple tap of a button. You can make and name as many magazine types as you like depending on your interests and passions. To view content, you flip the screen of your mobile device similar to how you would with a traditional magazine. The UI even looks and feels like one!
Social media and SEO has been at the forefront of traffic-generation for years now. However, you need serious clout and a massive following to get the kind of traffic you want and need from these platforms. This can take months and even years to accomplish.
However, you don’t need millions of followers to get your content noticed on the web. Using this tool to share your blog posts gives you access to quality traffic because people visit your site on purpose. They are genuinely interested in the themes and topics you put out.
What’s more, Flipboard is easy to use and maintain. You don’t need automation tools since it prioritizes fresh content. So if you publish a new blog post and flip it, then it can appear on the front of your chosen category page. All you need to get a steady stream of visitors is to flip articles regularly every week.
How to Start
Getting started learning how to use Flipboard for your blog is as easy as 1-2-3. The first thing you need to do is set up a Flipboard account on their website or the app. You will then be prompted to add interests which the app will use to determine the kind of content to suggest.
Second, you need to make a magazine. Go to your profile picture and then click on “New Magazine”. Add a catchy name and a powerful description that specifically details the type of information your magazine contains. Use topics and words that others might use to search for articles in your magazine. Remember that you can create several magazines with different themes.
Third and finally, start adding stories to your magazine. You can add stories from the Flipboard app itself by clicking the “+” button. Alternatively, you can install a Bookmarklet browser extension so you can flip articles you find online. You can also flip your own blog posts by installing the Flipboard social button on your blog.
You don’t have to be extremely tech-savvy to leverage Flipboard for your blog. The app is goof-proof enough so that even if you don’t have a lot of content marketing and social media marketing experience, you can still make the most out of it. If you know how to click a button, then you’re pretty much set. Here are three tips that can help with our chosen topic of How to Use Flipboard For Your Blog:
- Flip Content
Create a dedicated magazine where you can flip content from your blog. This way, you can create a package of stories that you can syndicate easily and can be seen in the topic feeds. The more content you flip in your blog’s magazine, the better chances you have of getting the attention of users.
- Add to the Conversation
One crucial feature of Flipboard’s mobile app layout is that it emphasizes comments to flips. Make sure to add a short comment when you flip to add more value and to draw more attention.
- Make Your Content Flip-Friendly
Getting readers to flip content can boost the visibility of your blog posts. To do this, you need to make sure that your content is flippable. Check the social plugin you’re using if it has Flipboard included. If not, then don’t fret. You can always add a Flipboard button using the code found here.
Additionally, you can incorporate sidebar banners, bookmarklets, follow buttons, and widgets on your blog to help encourage readers to flip content.
Start Using Flipboard Today
When discussing How to Use Flipboard For Your Blog, we acknowlege that there’s no shortage of blogging tools today. However, not a lot of them have the same ease of use and traffic potential as Flipboard. It takes content curation and news reading to a whole new level. Are you ready to maximize your blog’s reach? Get started with Flipboard today!
Are you a Flipboard lover? Be sure to share your secrets of How to Use Flipboard For Your Blog with us in the comments.