Simple Ways to Increase Your Facebook Audience Engagement
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Facebook is one of the the oldest and biggest social media platforms in the world today. Not only does it connect you to family and friends, but, Facebook has also grown to be a powerful tool to increase audience engagement and sales conversions.
If you know how to use Facebook like a pro, it can lead to better organic reach, increased traffic to your website, and even a boost in your sales.
Post At A Perfect Time
The more engagement your post receives in the first hour, the more rewards you get from the Facebook algorithm.
This is why your timing is important.
If you post when your followers are the most active, you will increase the likelihood of getting more likes, comments, and clicks, which is what we mean when we talk about engagement.
The key is not just post at random times and expect engagement. although I will say – back in the day – there was nothing more fun than posting to Facebook and watching thousands of people come over to your site to see what your post was about – ah, the good old days…
According to Amanda Wood, Hootsuite’s social media marketing specialist, the best time to post on Facebook is between 12:00 PM to 3:00 PM every weekday and between 12:00 PM to 1:00 PM every weekend.
However, the best time to post is still unique for every page. If you want to know the best time to post for your page to reach high engagement, check your Page Insights to analyze your account’s engagement data.
Focus on Engaging Content
A lot of people make mistakes by putting themselves in a box when it comes to posting content.
Let’s say you’re running a page for your clothing shop. Should you just exclusively post content related to clothes or the products you are selling? Absolutely, not!
Your Facebook content is not just about you. It’s about your followers, too. Create and share content that meet any of these criteria:
- It should be helpful to the audience.
- It should be shareable.
- It should be something relatable.
- It should be fun, refreshing, and new.
Always stick to the content of content curation: Only 20% of what you post should be self-promotional.
Check This Out: 8 Ways To Make Your Content More Engaging
Step Up Your Photo Game
Viral content can skyrocket your page.
Visuals enrich your content. It can help it stand out in a busy Facebook News Feed.
Your audience is made of visual creatures so using graphics and images can make them engage more.
When you include an image or video in your post, you can be assured of at least double engagement over posts with no images or videos. This means that it can double the number of likes, comments, and shares that you get on other posts.
Make Your Audience Laugh
Have you made your followers laugh lately?
We all know that Facebook is a platform for memes and funny content. Even if humorous is not the perfect fit for your brand, sharing funny content can make your post perform well and can diversify your posts.
Prioritize Comments and Respond
Improving your page engagement is not just about posting compelling photos.
If someone comments on your content, return the favor. Taking some time to reply to your followers shows that they are important to you and you are listening to them. It helps build a community of people that care about you because you care about them. That will bring them back and make them look for you even when Facebook changes it’s algorithm and makes your page hard to find in your reader’s feed.
This gives your brand a better look. It also encourages more audience interaction in the future.
Join Facebook Groups
You can increase your engagement by sharing your posts with your relevant audience. These are people who are in the same niche or looking for answers and solutions that your product or service can provide.
Join Facebook groups and connect with your relevant audience.
You can participate in groups by commenting on posts and sharing the contents from your page. Just be sure to read the group rules first and follow them.
Incorporate Calls to Action
Include a call to action in your posts. This provides your audience with a voice and reminds them that you want to hear from them.
An easy way to do this is to include a question to your post. Come up with a series of content where you can pick your follower’s brains.
Encourage them to comment, answer, and discuss. Don’t beg them to share.
Shorten Your Posts
Keep your posts as brief and as short as possible.
A lot of users are mobile users. Using long captions and posts can make your followers lose interest.
Instead, try and use:
- Quick questions
- Quotes, facts or stats
- Witty statements – like the one above by my friend Ann!
A sentence is all you need to grab a person’s attention.
At the end of the day, Facebook engagement can drive sales to your website. Implementing these tips and tricks can help increase your Facebook Audience Engagement.
Do you have a Facebook Audience Engagement strategy that is effective for your brand? If so, please share it in the comments!